How Can a Referral Business Assist With Automotive Sales?

May 11, 2021
written by Kickback Marketing Team

About 92% of consumers trust referrals from people they know. In fact, consumers referred by a friend are four times more likely to make a purchase. Referrals account for 65% of new deals, too.

How can referrals help your automotive business, exactly? With referrals, you can boost brand awareness and trust. You can establish your credibility and increase automotive sales, too.

That’s only the start! You don’t have to generate referrals alone, either. Instead, consider working with our referral business.

With our help, you can experience the advantages of referrals firsthand!

On the fence? Here are nine reasons you should wait to develop a referral program. Keep reading to discover the top benefits of working with our referral business today!

1. Boost Brand Trust

If consumers know nothing about your business, they might not trust your brand. One of the benefits of referrals is their ability to boost brand trust. 

Referrals are a form of word-of-mouth marketing. Consumers can learn more about your automotive business from people they already trust. You can leverage that existing brand trust to encourage people to trust you, too.

After all, people are more likely to trust a recommendation from a friend than a traditional ad. Remember, 92% of customers trust referrals from their peers. If they trust the referral, they’ll trust your business.

You’ll have an easier time drawing new customers to your automotive business if they have a reason to trust your brand.

If consumers know nothing about you, however, they might turn away. They might spend more time looking at a business their friends already trust.

You can work with our referral business to start generating fresh referrals. Then, you can generate brand trust. As more people learn to trust your brand, your online reputation will improve. 

Developing a referral program can also encourage customers to interact with you. Your channel can help them see your authenticity. People are more likely to trust honest, transparent brands.

As brand trust grows, more people will start recommending your business. Then, you can generate even more leads and grow! 

2. Increase Retention Rates

Customers who participate in your referral program will likelystick with your business. They’ll feel like they’re invested in your business. After all, they wouldn’t want to recommend you to a friend, then turn to another company.

Generating car sales referrals can help you retain long-time customers. Improving your customer retention rate can help you save time and money. Otherwise, you could waste time trying to reach one-time-only customers. 

3. Boost Your Reach and Visibility

Remember, referral marketing is a word-of-mouth strategy. As people start talking about your business, you can expand your reach. You’ll generate more brand awareness and visibility as a result.

In time, brand awareness can become brand recognition. The next time someone needs an automotive business, they’ll remember you. 

Your current customers can become advocates for your business. You’ll no longer limit yourself to traditional marketing methods. Instead, you can create a buzz and draw in new leads.

If people don’t know who you are, however, they won’t trust your business. You need brand awareness to boost brand trust. Otherwise, your competitors could take the lead instead. 

Working with a referral business can help you remain top-of-mind. 

4. Referred Customers are More Valuable

Referral leads convert 30% better than leads generated from other marketing channels. These leads have a 16% higher lifetime value, too.

In fact, customers referred by other consumers have a 37% higher retention rate. They’re 4 times more likely to refer other customers to your brand, too. 

With our referral business, you could improve your conversion rate by 3 to 5 times.

Referred customers have already gained a positive impression of your company. They’ll hear what their peers have to say to learn more about your business. By generating referrals, you can increase the customers’ lifetime value.

Then, you can keep generating repeat automotive sales, setting your business up for long-term growth.  

5. Generate More Engagement

Without a strong online presence, people might interact with your business, then forget about you. How can referrals help?

Referrals can keep people engaged in your business. Generating repeat engagement can help your business remain top-of-mind. You can increase your chances of repeat sales as a result.

Someone who regularly referrals your business to others will keep visiting your website. They’ll also keep discussing your business. In both ways, you’re remaining top-of-mind.

When they visit your website again, that customer might decide to make a purchase for themselves!

You can also use referrals to boost engagement through other marketing channels. For example, you can use referral marketing with email and social media marketing. As people engage with your brand online, other people will take notice.

Your customers might give you a shoutout on social media. Then, their followers will notice, helping you draw in new customers. You’ll continue generating engagement, helping you remain upfront and center!

6. Identify and Nurture Loyal Customers

Brand loyalty is sometimes worth 10 times as much as a single purchase. Working with our referral business can help you identify your loyal customers. Then, you can spend more time nurturing those customers.

Nurturing your loyal customers can boost your retention rate. A 2% increase in retention can reduce costs by as much as 10%.

If you don’t know who your loyal customers are, you might struggle to show them how much you appreciate their help. Customers want to feel appreciated. Showing your appreciation could encourage them to make repeat purchases.

You could boost your ROI as a result.

Identifying your loyal customers can help you create a more personalized experience for them, too. Personalized experiences will show customers you care about their needs. They’ll stick around longer, helping you boost repeat sales.

By working with a referral business, you won’t have to waste time hunting down your loyal customers. Instead, you’ll have easy access to the data you need. You can track and target your most loyal customers to boost repeat purchases. 

Focusing on your loyal customers can help you save time and money, boosting your ROI.

7. Focus on Your Target Audience

If you’re not focusing your marketing efforts on your target audience, you could waste valuable time and money. You might struggle to grow your business and improve your ROI as a result. Instead, consider the advantages of referrals. 

Your existing customers can recommend you to people just like them. It’s likely they’ll recommend your business to someone they think needs your business. With help from your existing customers, you’ll have an easier time reaching your target audience.

You won’t have to waste time, money, or energy trying to hunt down qualified leads. You won’t have to dig through your leads to find the one likely to convert, either. Instead, referral marketing can put you right in front of your target audience.

Then, you can spend more time and energy focusing on nurturing these qualified leads.

Qualified leads are more likely to spend more time and money on your business. Your efforts can boost your ROI. Meanwhile, the customer’s lifetime value will rise as well. 

8. Gather Data

It’s difficult to make informed marketing decisions if you don’t have data. Data from your marketing campaigns can help you learn about your target audience. You can discover their wants, needs, and preferences from previous campaigns. 

Then, you can make improvements to your campaigns, optimizing them to generate more conversions. 

Working with a referral business can help you generate the valuable data you need. You can track your referrals and engagement with ease. Then, you can use that data to develop a more personalized experience for your customers.

Remember, personalization shows customers you care about their wants and needs. Offering a personalized experience can help you draw in customers. You can provide them with additional value.

Once customers see the unique value you can offer, they’ll choose your automotive business above the rest.

You can also use your data to recognize sales trends. Then, you can improve your marketing strategy to meet the customer’s current needs. 

9. Improve Your ROI

The eight above advantages of referrals can all improve your ROI.

Many marketing strategies can get costly over time. Not every campaign will help you generate qualified leads, either. You don’t have time to waste.

Using the wrong strategies could give your competitors the chance to get ahead.

Instead, consider working with our referral business. We can help you improve your ROI value.

Referral marketing is a cost-effective marketing strategy. You won’t have to spend money on costly advertisements anymore. Instead, you can create a loyalty rewards program to nurture your customers. 

You can improve your retention rate and generate repeat automotive sales.

In fact, you can expect 16% more in profits from referred customers, too.

Meanwhile, your brand awareness will continue to grow, helping you reach even more customers online.  

Generate More Automotive Sales: 9 Benefits of Using a Referral Business

Don’t let your competitors get the advantage this year. Instead, consider these benefits of referrals. By working with a referral business, you can set your automotive business up for long-term success.

Eager to get started? We’re happy to help. 

Discover how it works and get started today.

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